Search Engine Optimisation (SEO)
The basis of SEO is the actions needed to improve a websites placing within search engines. The most important factors to a search engine are considered to be.
- HTML page title
- Visible HTML text on page
- Inbound Links
- Age of Domain
- Site Authority (content)
www.assetfinanceuk.com has been designed to meet the above five points within the specific area of asset finance, then subdivisions including Operating Lease, Public Sector Finance, Public Sector Leasing, Basel 11. Monitoring of the search engine positions of these key words over a five year period has given Digital Networks Ltd a good insight into the relative significance of these factors.
5 Year Placing Summary (Table)
Any website should monitor its visitors; the level of sophistication of this monitoring is proportional to the interest and completion a site generates. www.assetfinanceuk.com has been marketed almost solely via search engines as a consequence visitor figures correlate well to the effectiveness of SEO marketing.
5 Year Visitor Summary (Chart)
Digital Networks has included Google Ads on the site and uses the revenue earned as a measure of completion.
3 year Ads Growth. (Chart)